Within The Light Darkness

client

Pavla Vachunová / TYFORMY

services

  • graphic design

Visual identity of the exhibition by designer Pavla Vachunová / TYFORMY studio entitled VE SVĚTLE TMA (WITHIN THE LIGHT DARKNESS)

WITHIN THE LIGHT DARKNESS is a poetic exploration of hidden beauty and the discovery of new values through female intuition and the ability to perceive the world in both detail and entirety. Vachunová explores the structural and formal limits of the material. She also examines the impact of colour, shading her objects with glaze, applying calligraphic colouring, and juxtaposing white porcelain with pieces tinted with black pigments, creating visually striking and aesthetically rich artifacts.

I considered how to approach capturing the mystery and sensuality in the exhibited works when artist herself asked me to create a graphic design for her exhibition. I create elements selected from photos of her objects, and assembled them into the word "TMA" (DARKNESS). This word then goes with the exhibition's graphic elements throughout its visual representation. Posters, invitations, banners, text about the exhibition and the author (for the installation), brochures, and posts for social media would all be a part of this project.

The visual identity blue hue is derived from the designs created by the exhibition's architect Radka Vyplašilová, an interior designer and scenographer. The curator of the exhibition was Veronika Marešová (GASK / Gallery of Central Bohemian Region).

 Blue and white combination of text and elements reminiscent of mushrooms or bark. both halves of the picture are the same, but inverted in color - on the left there is a blue background and the elements are light, on the right it is the opposite. Photo of the exhibition space in the gallery in Hodonín, where the exhibition of Pavla Vachunová aka TYFORMY was installed. The photo shows white porcelain objects installed with blue elements of boxes, table and shelves. In the background, you can see the text for the exhibition hanging on the wall at the entrance to the exhibition.A mosaic of photos of Pavla Vachunová's organically shaped porcelain objects displayed in a horticulture gallery, randomly placed. On the background, a blue-white motif of the visual. Visualization of a public transport stop with a citylight showcase in which a poster with an invitation to the exhibition is placed. The poster has a contrasting white and blue design.Visualization of a post for the social network instagram - note on the exhibition - on the phone held by a woman's hand, in the background there are unfocused plants Visualisation of the cover of the brochure for the exhibition in the Czech and english language. The brochure has a square format and colour is two-tone: blue and white. A bright (positive) variant of the visual is chosen for the Czech brochure and dark (inverted) for English.