Divka Antik

Client

Divka Antik, Antiquities

services

  • Logo Design
  • Brand Identity
  • Templates for soc. net.

Subtle logo face lift and upgrade of the visual identity and original branding, which was created by my studio in 2016.

The owner, a passionate collector with a deep love for the past and tattoos, carefully curates the collection where each artifact tells a unique story of history and heritage.

Although, in my opinion, the logo itself meets the requirements of timelessness and is still current despite its age, I found shortcomings in the actuality of the overall visual identity, so I decided to redesign it. My goal was to preserve the aesthetics of this unique line of business, but at the same time move it more into the present.

I didn't interfere too much with the logo itself, because the owner had it tattooed on his forearm at the time, so a radical redesign of the logo was out of the question in this case.

In cooperation with artificial intelligence, we prepared a series of claims for Divka Antik suitable for use on social networks and other places such as the website or flyers. When entering the requirements in the GPT chat, we wanted to especially emphasize history, uniqueness, luxury, orientalism and love of mysteries and old times. I edited these texts/claims that arose from this communication to make them more "human like".

 Divka Antik logo, in a light cream yellow colour on a muted brown background with a Greek fresco of Hercule and a lion shining through. Visualization of individual pages of the graphic manual of the logo and visual identity of the Divka Antik brand. The pages are arranged one behind the other as in the manual and are visualized diagonally, on a cocoa brown background and a with soft shadow of a palm leaf in upper left, which completes the atmosphere of ancient times.

The Art of Claims

As was said in the introduction, I cooperate with artificial intelligence when working on claims. I tried to capture the aesthetics of collectors and the atmosphere of antique collections. Gradually, while chatting with chat GTP, I was slowly comming further and further towards the final claims and headlines for use specifically for social networks as a unifying aesthetic element to create the appropriate atmosphere.

From the beginning it was difficult for me to enter commands so that the result corresponded to my expectation - especially after years of short entries and pinched "keywords" for search engine, now I can use again an advanced language when communicating with the computer and it's like we're going back to language root and its character. Again I can afford to use beautiful language and not worry about not receiving any results. I feel the same way about antiques - after years of bare-bones minimalism, it's refreshing to step back to a time when ornament wasn't a crime.

 The AI generated claim "discover Atiques tu unveil forgoten stories of ancient times", as the background of this text is a generated photo showing an unidentified object wrapped in wrapping paper. Three paintings on a green wall with vintage frames. On the left is a photograph of a woman's head from the beginning of the 20th century, and on the right is an AI-generated rococo painting of a woman on a swing, and in the middle is a claim - an inscription in the background with an object wrapped in wrapping paper. Wrapping paper with an elegant golden grid and Divka Antik monogram. The paper is light beige, on a cocoa background with the inscription "enrich your life explore antiquity"Detail of the monogram embossed in gold sealing wax, which seals the natural string, tied over the handmade paper Visualization of three phone screens on a dark red background. On the screens of those phones are suggestions for posts for social networks. From left: Claim on antiques background, in the middle is a general contribution, and on the right, a new addition to the collection for sale. A monochromatic edited photo of a hand with a tattooed Divka Antik logo - the logo is derived as a monogram of a combination of the letters D and A in a circle.The Divka Antik logo is placed on the shop's glass door.