The Good Line

client

Young & Wild, s. r. o.

services

  • Packaging Design
  • Illustrations

Young & Wild, s. r. o., founder of the brand and e-shop zKokosu.cz, expanded its product portfolio gradually with food products. When the company was choosing a new supplier and manufacturer of their food products, I was asked to completely change the visual identity of the food line under their brand. The brand logo was supposed to continue to appear on the packaging, but since coconut was not always present in the composition of the new products, the zKOKOSU branding took a back seat, opening up space for a new sub-brand of the parent company Young & Wild.

In addition to best sellers such as nuts, nut creams and freeze-dried fruit, the product portfolio has expanded to include completely new products such as granolas, protein bars, superfood and natural colouring powders for smoothies.

The Good Line is a working title based on the linear style of the illustration as well as the font chosen for titles (Pistoletto brush script font designed by Alex Etewut). The request was for a strong illustration and differentiation of the new products from the existing packaging of other food products.

I created a specific style of illustration, combining hand drawing (analog) and digital finalisation, which fulfilled the request and which allowed me the maximum of freedom to use its full potential.

Foto ©Young & Wild, s. r. o.

 Mood photo of food products from the e-shop zkokosu.cz - peanut butter, dried bananas, beetroot superfood powder and chocolate granola. A woman's hand holds a wooden spoon with peanut butter on it, in the background there is a red smoothie with dried fruit and granola topping in a coconut bowl. Photographed in low light on a red background. Visualisation of the packaging (doypack) for the natural food colouring like Acai fruit powder and other superfoods, coloured powders such as chlorella, dragon fruit, curcumin, butterfly pea, beetroot, matcha, blue and green spirulina. Photo of bags with colourful superfood powders of beetroot, butterfly pea, matcha tea and dragon fruit, shot from a perspective on a wooden board.Photo of three bags with matcha tea, freeze dry blueberries and roasted nuts, shot from a perspective on a wooden board. Photo of standing paper bag with label for Acai fruit powder. On the Label there is an illustration of an Acai palm tree and its fruits being eaten by a toucan, the color tone is purple-pink. Behind the bag is a pile of pinkish-purple powder for demonstration.Visualisation of illustrated packages of various types of protein bars with fruits and nuts, the composition is diagonal, top view. Visualisation of three illustrated packages of different types of protein bars with fruits and nuts, portrait composition, top view on beige background.Photo of four illustrated packages of different types of protein bars with fruits and nuts, diagonal composition, bars are half-opened and cut. Orange background. Photo of nut creams made from cashew nuts, coconut and peanuts in a glass jar, on the illustrated labels there are tropical motifs referring to the main ingredients in the composition. In the background are palm leaves and white flowers.Visualisation of three nut creams of coconut, cashew nut and peanut in a glass jar with balack lid an illustrated label.