Almara Soap

client

  • Almara Soap, s. r. o

Services

  • Packaging Design
  • Graphic Design

In 2021, Almara Soap, Czech manufacturer of natural soaps and cosmetics, feld the need to redesign and modernise their product labels and packaging.

The old design of labels and packaging used until then no longer met their needs and requirements:

  • 1) simplicity and readability
  • 2) unification of names and categories of product lines, easy to change the language of labels for individual European markets
  • 3) easy orientation of end customers in individual product lines

My challenge was to make the new design to correspond to the requirements, the brand identity and what it represents on the Czech and European markets: high-quality natural cruelty free products, personal approach, responsibility towards yourself and nature. My intention for the redesign was minimalism with maximal space for the message and the variability of the layout, which will meet demanding requirements and at the same time be gentle and without gender stereotypes. So regular customers do not feel alienated and future customers will be able to immediately recognize it and thus include Almara Soap in the right direction that emphasizes cleanliness, safety and sustainability.

Foto of products © Almara Soap archives

Photo of six lip balms on a wooden table in small jars with colourful paper sleeves as labels. Visualization of packaging with labels of flower hydrolates. From left: Rose, lavender, lemon balm, linden and sage. in the background blooming flower gardens. Soft and pink mood. Photo of a woman hand with red nail polish holding an amber glass bottle of coconut-scented sparkling body oil. The product label is blue with white title and illustration of coconut palm trees in the background. The entire scene is blue-toned summer mood by the pool.Photo of Bloom skin oil with white label and box, hand holding dropper with oil and dripping it into bottle. The whole scene is toned in white with a blooming pink rose in the background Presentation of the label layout for glass jar - how informations and other elements are placed on it. In the middle is the visualisation of the Lemon Fresh body scrub, above it, stickers for seasonal editions, icons and warnings. Photo of the Tropical Sunset body scrub with fruit scent. A exotic atmosphere with sliced juicy papaya and palm leaves on foreground and background as well. The wooden spoon is stuck in the scrub jarPhoto of three fruit-scented body scrubs from the summer limited edition on a turquoise background with palm leaves, watermelon and lemon slices as decoration. Exotic mood.

Hair Care

Almara Soap's expanding product portfolio resulted in the need to distinguish certain product lines from others, making it easier for end customers to navigate themselves in product lines.

To clearly identify individual product lines we started using "Tag-label" and differentiating colors.

Hair care product line - these included hair vinegar rinces and shampoos for the specific hair types, but as the product range continued to expand, there was a need to consolidate the visual appearance of the hair care line, separating its products from other skin and body cosmetics.

The printed tag-label unified the category of hair products and at the same time became a reference to the beginnings for die-hard fans of Almara Soap.

 Visualisation of tree bottles of hair vinegar rinse with yellow, pink and green label. Bottles stands on a pedestal in a beige penumbra space with seashells as decoration. Relaxing mood. Upper view photo of Almara Soap hair care products with green labels on a dark brown wooden background with leaves of various herbs that these products contain.Photo of Hair Mist with birch twigs and dogwoods and their shadows falling on the product. Gentle atmosphere.