Zcestovalá

Client

Zcestovalá, s. r. o.

Services

  • Visual identity
  • Logo design
  • Canva templates

Zcestovála, s. r. o., is a young travel agency focused specially on women of all ages. The owners of this travel agency are two young and energetic women who wish the brand to reflect their own philosophy too. The request was for a distinctive design that would distinguish this travel agency from others currently operating on the Czech market and make their brand recognisable to customers as well.

Holidays, sun, fun, travel and memories of my childhood trips with the only travel agency available once upon a time in Czechoslovakia - these were the main source of my inspiration for the creation of this brand.

The basic version of the brand is in deep yellow - embracing, warm and rich. This color represents the sun and the destinations that are bathed in it. The rotating globe evokes journeys, but it is also a beach ball with which we had so much fun by the water.

 The logo of the Zcestovalá travel agency in white with a yellow background. In the background, a young woman sitting on the beach in a swimsuit and a hat. Retro mood. Preview of the Zcestovála travel agency's visual identity manual. The brand manual deals with the general rules for the use of the brand, colors and font and its practical use.

The visual identity guideline also includes examples of its application, for example on a website, posts for social networks or an advertising campaign. The "Unicorn Rainbow" color palette of complementary colors consists of complementary shades to the main color which transport you to the world of fantasy, fun and relaxation just like tours from this travel agency.

Printed materials such as business cards and other stationary for basic communication with clients or partners respect the basic colors of the brand's visual identity and communicate reliability and care through integrity.

 Isometric visualization of a personal business card. On the right side of the business card of the reverse side are placed the contact details and on the left side there is a decorative element of the illustration. The back of the business card is in brand basic yellow with a white logo placed in the center.Visualization of a website on iphones placed diagonally on a turquoise background. Visualization of the phone and posts for the instagram app on a turquoise background as a floating window.Preview of social media template presentation for Canva I prepared form my clients. In that presentation, clients can click through links to templates directly into Canva app. Spatial visualization of the iphone and posts with the offer of travel tours to the destination as levitating windows with turquoise background.